the Marciano brothers are associated with the Guess brand which produces the denim designer clothing. It is believed that the brothers came from France before they opted to chase there American dream by migrating to to America and ventured into the fashion design industry. There brand the Denim is what brought them to the limelight.This drove more customers to buy their clothe designs thereby making them famous.
Among the Marciano siblings, the name that was prominent in the business of the Guess brand was none other than the famous Paul Marciano.Born in 1952, Morocco in a town known as Debdou. . Together with his Jewish family that included other siblings named Jacqueline, Maurice, Armand and Georges they had to later migrate to the country of France in a city by the name Marseilles. From the side of his father’s lineage his great-grandfather, grandfather and later his father were believed to be staunch rabbis.The brothers together with Paul Marciano later in life joined the Jewish Boy Scout.Due to a motor accident that involved him and friend while they rode a motorcycle kept him off his schooling period thereby being unable to complete his schooling.
As of recent times the initial start of the company by the four brothers with renown brands such as the G by Guess and Marciano are controlled by Paul and Maurice. Setting aside the many theories, the two brothers were the actual creators and till today they are the one managing the brand. It is in Beverly Hills situated within California that Paul and Maurice decided to move in 981, where they started their first customized clothing line called Guess.Their cloth line eventually featured in most famous movies where the characters that wore their Guess cloth were specifically customized for the actors.
There inspiration is derived from the California Style of dressing to which the Marciano brothers managed to draw from way back in the years. They fell in love with everything that was associated with the West Coast type of wear.To be able to remain popular, they have managed to reinvent their style and having drawn a lot of inspiration from their Guess line of clothing.
The brand Guess has not escaped the many controversies common in the fashion design industry In the early 2000s the Guess brand couldn’t escape consumer wrath where cases of consumers boycotting to purchase their tees coupled with the huge debacle in the 1990s at their sweatshop outlets. In order to prevent further damage a team of public relation was formed with the aim of improving the relationship between the company and their consumers and make the brand more famous in the fashion design. Before the coming of Guess brand there were no known designer jeans, customer perception had to be improved through the awareness of designer jeans.