How Realtors Can Build a Social Media Campaign.
Social media as a digital marketing campaign can be a great asset for realtors. This is not just because there will be more than 27 billion users by 2019. Actually, social media would be a good medium for interacting with the clients. For instance, blogs can be expressive such that they give you an opportunity to partner and share important content for you as a realtor or agent.
When used well, social media campaign would help you take advantage of your digital marketing efforts as such blog and your website. Again, social media would also be a good component for your SEO campaign and pay-per-click campaigns. As a realtor, you need not be intimidated by social media campaigns. The following is, however, a quick guide that will assist you to get started.
1. Know your target client.
Basically, every marketing campaign is highly likely to be successful if intended for a specific audience. However, creating good punchline would also be hard when you don’t have a specific audience. Before you can begin using social media campaigns, determine your target audience. For instance, do you want to engage newly retired couples? Are you looking for families who want to own or rent. Also, do you target people who want first time Santa Barbara homebuyers.
You should, therefore, be specific as you identify your client. You can look for such client through personal research, client feedback, and surveys. This is because when you learn more about your client, the more you have a targeted content. This is because personalized and targeted content allows your customers to know better and you are also able to maintain current client.
2. What is your end goal?
In most cases, people see social media as an endless campaign for posting content every day to get new clients. However, social media is intended for building distinct campaigns with distinct end goals. Again, these campaigns may also have short timelines such as two days, one month or even six months. Also, you need to determine your expected result in every specific campaign. For example, are you expecting more subscription for your newsletter or you want to convert your followers into clients?
It is often difficult for many realtors to identify an end goal for social media campaigns. For this reason, most realtors juggle numerous marketing campaigns.
3. Focus on rich content.
The building block for any marketing campaign is the content. Therefore, you need to share links regularly, status updates, and blog posts. Since social media has relevant and content that is less relevant, you need to ensure your content is rich. You content should be concise, intelligent, and intriguing.